exhibitor marketing tips
Here are some top tips to help you maximise your presence at BFE UK 2012 .
Complete your exhibitor list profile
Make sure your company profile is up to date on the exhibitor list. Log into the exhibitor zone to upload your company logo and profile and select the relevant product categories. Upload press releases or latest company news which will feature in your profile and the press release page.
Announce your involvement at the event
Tell people you are exhibiting at BFE UK 2012 in your press releases communications and advertisements.
Mail our 2010 data
Send dedicated show communications to our 2011 BSEC visitor database via our third party mailing house. For more details contact Rosa Thomas
Promote yourself to your prospects and existing customers
Invite prospects and your customers to visit your stand. Download the BFE UK 2012 banner onto your website, the BFE UK 2012 logo to use in all communications online and print and add the email footer to your email signature to let your clients know you'll be at the event.
Book your delegate and dinner places - 10% off for exhibitors
Increase your networking opportunities at BFE UK 2012 . Attend the conference and hear the latest policy updates and meet senior decision makers. Book your table at the prestigious gala dinner and entertain your clients in a more informal atmosphere away from the show floor.
Be proactive and make appointments in advance to have at the stand. Plan activities including dinners outside of show hours to maximise the benefit for out of town attendees.
Join in Twitter and LinkedIn discussions - be part of the debate!
Social media has become increasingly important for pre show marketing and making contacts. Follow us on Twitter @Education_UBM and join our LinkedIn Group - search Education UBM Group
Onsite sponsorship: Increase your presence around the exhibition hall by taking up one of the key exhibition sponsorship opportunities such as catering areas and the registration area.
Visitor invitations
We will send you a link to your personalised visitor invitation to send out to your client database. Remember the more proactive you are the more you will get out of the event.
Advertising
Advertise in the Official BFE UK 2012 Show Guide which will be given free of charge to all visitors as they enter the exhibition to increase awareness for you and your company.
Watch the exhibitor tips webinar
For more information on any of the above or if you would like to discuss any further marketing opportunities contact:
Rosa Thomas
UBM Built Environment
T: +44 20 7560 4076
F: +44 20 7921 8030
E: rosa.thomas@ubm.com
